Online Course Pack:Marketing Strategy and Competitive Positioning/Principles of Marketing Generic OCC Access Code Card/Marketing in Practice Case ... in Practice Case Studies, Volume 1"

by: Prof Graham Hooley · Prof John Saunders · Nigel Piercy · Brigitte Nicoulaud · Mr Robert Van der Zwart

Paperback

details (UK).

ISBN: 978-1-4082-0068-1

ISBN-10: 1-4082-0068-6

Financial Times/ Prentice Hall · 2008