Online Course Pack:Marketing Management:United States Edition/Management Information Systems:Managing the Digital Firm/Management Information ... Systems, Managing the Digital Firm"

by: Philip Kotler · Kevin Lane Keller · Jane Laudon · Kenneth Laudon · Ken Laudon

Hardcover

details (UK).

ISBN: 978-1-4058-9369-5

ISBN-10: 1-4058-9369-9

Pearson · 2007