Valuepack:Marketing Management:United States Edition/Marketing Strategy and Competitive Positioning/Research Methods for Business Students: WITH ... AND "Research Methods for Business Students"

by: Prof Graham Hooley · Prof John Saunders · Nigel Piercy · Mark Saunders · Adrian Thornhill · Philip Lewis · Philip Kotler · Kevin Lane Keller

Paperback

details (UK).

ISBN: 978-1-4058-9309-1

ISBN-10: 1-4058-9309-5

Financial Times/ Prentice Hall · 2007