Valuepack:Framework for Marketing Management/Global Marketing:A Decision-Oriented Approach/The Marketing Plan Handbook: WITH Global Marketing, a ... Approach AND The Marketing Plan Handbook

Hollensen

by: Svend Hollensen · Philip T. Kotler · Kevin Lane Keller · Marian Burk Wood

Paperback

details (United Kingdom).

ISBN: 978-1-4058-8819-6

ISBN-10: 1-4058-8819-9

Financial Times/ Prentice Hall · 2007