Valuepack:Consu,er Behaviour: A European Perspective with brand you.: AND Brand You

by: Michael R. Solomon · Gary Bamossy · Prof Søren Askegaard · Margaret K. Hogg Paperback details (UK). ISBN: 978-1-4058-5448-1 ISBN-10: 1-4058-5448-0 Financial Times/ Prentice Hall · 2006