Valuepack: Marketing Management with Marketing Strategy Plus Business Students Handbook Plus Research Methods for Business Students: WITH Marketing ... AND Research Methods for Business Students

by: Prof Graham Hooley · Prof John Saunders · Nigel Piercy · Sheila Cameron · Mark Saunders · Adrian Thornhill · Philip Lewis · Philip Kotler Paperback details (UK). ISBN: 978-1-4058-5408-5 ISBN-10: 1-4058-5408-1 Financial Times/ Prentice Hall · 2006