Valuepack:Marketing Strategy and Competitive Positioning/Marketing in Practise Case Studies DVD for Pack:Volume 1/ Companion Website with Gradetracker ... Card:Brassington, Principles of Marketing.

by: Prof Graham Hooley · Prof John Saunders · Nigel Piercy · Mr Robert Van der Zwart · Dr Frances Brassington Paperback details (UK). ISBN: 978-1-4058-5381-1 ISBN-10: 1-4058-5381-6 Financial Times/ Prentice Hall · 2006