Valuepack:Innovation Management and new product Development with brand management: A Theoretical and Practical Approach.: AND Brand Management, a Theoretical and Practical Approach

by: Dr Paul Trott · Dr Rik Riezebos Paperback details (United Kingdom). ISBN: 978-1-4058-5328-6 ISBN-10: 1-4058-5328-X Financial Times/ Prentice Hall · 2006