Valuepack:Marketing Research and SPSS 11.0 Package:International Edition with Principles of Marketing:European Edition: AND Principles of Marketing

Principles

by: Philip Kotler · Prof Veronica Wong · Prof John Saunders · Gary Armstrong · Naresh Malhotra

Paperback

ISBN: 978-1-4058-3950-1

ISBN-10: 1-4058-3950-3

Financial Times/ Prentice Hall · 2006