Valuepack: Marketing Management: United States Edition with Marketing Research: An Applied Approach, Updated Second Edition: AND Marketing Research, an Applied Approach, Updated

by: Philip Kotler · Kevin Lane Keller · David F. Birks · Naresh Malhotra Hardcover details (UK). ISBN: 978-1-4058-3881-8 ISBN-10: 1-4058-3881-7 Pearson · 2005