Valuepack: Consumer Behaviour: A European Perspective with Marketing Plan Handbook and Marketing Plan Pro:(International Edition): AND Marketing Plan Handbook and Marketing Plan Pro

Perspective

by: Michael R. Solomon · Gary Bamossy · Prof Søren Askegaard · Palo Alto Software

Paperback

ISBN: 978-1-4058-3646-3

ISBN-10: 1-4058-3646-6

Financial Times/ Prentice Hall · 2005