Value Pack: Principles of Marketing, Activebook 2.0 with Mastering Marketing: Universal CD-ROM Edition, Version 1.0: AND Mastering Marketing, Universal CD-ROM Edition, Version 1.0

by: Philip R. Kotler · Gary Armstrong · Action Training Systems Paperback details (UK). ISBN: 978-1-4058-2582-5 ISBN-10: 1-4058-2582-0 Prentice Hall · 2005