Online Course Pack:Principles of Marketing:European Edition with OneKey CourseCompass Access Card:Kotler, Principles of Marketing 4e and Marketing ... Access Card AND Marketing Plan Pro 6.0

by: Philip Kotler · Prof Veronica Wong · Prof John Saunders · Gary Armstrong · Palo Alto Software

Paperback

ISBN: 978-1-4058-2550-4

ISBN-10: 1-4058-2550-2

Financial Times/ Prentice Hall · 2005