Valuepack:Principles of Marketing European Edition with Integrated Marketing Communications + CD: AND Integrated Marketing Communications with CD-ROM

by: Philip Kotler · Prof Veronica Wong · Prof John Saunders · Gary Armstrong · David Pickton · Dr Amanda Broderick Paperback details (UK). ISBN: 978-1-4058-2537-5 ISBN-10: 1-4058-2537-5 Financial Times/ Prentice Hall · 2005