Value Pack: Marketing Management with Marketing Research European Edition :An Applied Approach: AND Marketing Research an Applied Approach (European Edition)

by: David F. Birks · Naresh K. Malhotra · Philip R. Kotler Paperback details (UK). ISBN: 978-1-4058-2519-1 ISBN-10: 1-4058-2519-7 Financial Times/ Prentice Hall · 2005