Online Course Pack: Principles of Marketing:European Edition with OneKey CourseCompass Access Card: Kotler, Principles of Marketing 4e

Principles

by: Philip Kotler · Prof Veronica Wong · Prof John Saunders · Gary Armstrong

Paperback

ISBN: 978-1-4058-2353-1

ISBN-10: 1-4058-2353-4

Financial Times/ Prentice Hall · 2005