Value Pack: Marketing Management (International Edition) with Marketing Research Updated with SPSS 12.0 Pack (International Edition): Marketing ... with SPSS 12.0 Pack International Edition

Management

by: Philip R. Kotler · Alvin C. Burns · Ronald F. Bush

Paperback

ISBN: 978-1-4058-1762-2

ISBN-10: 1-4058-1762-3

Pearson Education · 2004