Multi Pack: Consumer Behavior and Managerial Decision Making:(International Edition) with Marketing Communications:A European Perspective: AND Marketing Communications, a European Perspective

by: Prof Patrick De Pelsmacker · Prof Maggie Geuens · Joeri Van Den Bergh · Frank R Kardes Paperback details (UK). ISBN: 978-1-4058-1077-7 ISBN-10: 1-4058-1077-7 Financial Times/ Prentice Hall · 2004