Multi Pack: Principles of Marketing:European Edition with Integrated Marketing Communications + CD: AND Integrated Marketing Communications + DVD

by: Philip Kotler · Gary Armstrong · Prof John Saunders · Prof Veronica Wong · David Pickton · Dr Amanda Broderick Paperback details (UK). ISBN: 978-1-4058-1055-5 ISBN-10: 1-4058-1055-6 Financial Times/ Prentice Hall · 2004