Online Course Pack: Principles of Marketing: European Edition and OneKey CourseCompass Access Card: Kotler, Principles of Marketing Eu 3e

Principles

by: Philip Kotler · Gary Armstrong · Prof John Saunders · Prof Veronica Wong

Paperback

ISBN: 978-1-4058-0769-2

ISBN-10: 1-4058-0769-5

Financial Times/ Prentice Hall · 2004