MindTap Marketing, 1 term (6 months) Printed Access Card for Andrews/Shimp's Advertising, Promotion and other aspects of Integrated Marketing Communications

Advertising

by: J. Craig Andrews · Terence A. Shimp

Printed Access Code

details (USA).

ISBN: 978-1-337-28977-1

ISBN-10: 1-337-28977-9

Cengage Learning · 2017