Bundle: MKTG (with Online 1 term (6 months) Printed Access Card), 9th + Advertising Age: The Principles of Advertising and Marketing Communication at Work (with Ad Age on Campus Printed Access Card)

by: Charles W. Lamb · Joe F. Hair · Carl McDaniel Paperback details (USA). ISBN: 978-1-305-78054-5 ISBN-10: 1-305-78054-X Cengage Learning · 2015