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by: Roger A. Kerin · Steven W. HartleyHardcover details (USA). details (UK). details (Germany). details (Canada). ISBN: 978-1-259-57354-5 ISBN-10: 1-259-57354-0 McGraw-Hill Education · 2016 |
See also (possibly by other authors): | ||
2015 | Hardcover | Marketing - Standalone book |