by: Roger A. Kerin · Steven W. Hartley · William Rudelius
Paperback
ISBN: 978-1-259-15009-8
ISBN-10: 1-259-15009-7
(978-1-259) · 2014
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by: Roger A. Kerin · Steven W. Hartley · William RudeliusPaperback ISBN: 978-1-259-15009-8 ISBN-10: 1-259-15009-7 (978-1-259) · 2014 |
| See also (possibly by other authors): | ||
| 1991 | Paperback | The Principles of Marketing Management |
| 1986 | Hardcover | Principles of marketing management |