Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology) (Advertising and Consumer Psychology Series)

by: Frank R. Kardes · Paul M. Herr Paperback details (UK). (see also: eBook (Kindle)) details (USA). (see also: eBook (Kindle)) details (Germany). (see also: Kindle Ausgabe) details (Canada). (see also: eBook (Kindle)) ISBN: 978-1-138-87595-1 ISBN-10: 1-138-87595-3 Psychology Press · 2015