The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)

Advertising

by Helen Katz

Hardcover

ISBN: 978-1-138-68915-2

ISBN-10: 1-138-68915-7

Routledge · 2016

See also:
2019HardcoverThe Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2019PaperbackThe Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
2013HardcoverThe Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
2010PaperbackThe Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
2010HardcoverThe Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
2006PaperbackThe Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
2003PaperbackThe Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)