Branding and Positioning in Base of Pyramid Markets in Africa: Innovative Approaches (Routledge Focus on Business and Management) (Routledge Studies in Marketing)

by: Charles Blankson · Stanley Coffie Hardcover details (United Kingdom). (see also: eBook (Kindle)) details (United States). (see also: eBook (Kindle)) details (Germany). (see also: Kindle Ausgabe) details (Canada). (see also: eBook (Kindle)) ISBN: 978-1-138-48933-2 ISBN-10: 1-138-48933-6 Routledge · September 2019