Base of the Pyramid Markets in Asia: Innovation and challenges to sustainability (Frugal Innovation in Base of the Pyramid Markets)

by: Marlen Gabriele Arnold · Stefan Gold · Judy N. Muthuri · Ximena Rueda Hardcover details (UK). ISBN: 978-1-138-38913-7 ISBN-10: 1-138-38913-7 Routledge · March 2020