Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers

by: Andreas Hinterhuber · Todd C. Snelgrove Hardcover details (UK). (see also: eBook (Kindle)) details (USA). (see also: eBook (Kindle)) details (Germany). (see also: Kindle Ausgabe) details (Canada). (see also: eBook (Kindle)) ISBN: 978-1-138-10162-3 ISBN-10: 1-138-10162-1 Routledge · 2016