Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card)

Marketing

by: Fred M. Feinberg · Thomas Kinnear · James R. Taylor

Paperback

ISBN: 978-1-133-18896-4

ISBN-10: 1-133-18896-6

South-Western College Pub · 2012

See also:
2012PaperbackModern Marketing Research Concepts, Methods, and Cases
2007PaperbackModern Marketing Research: Concepts, Methods, and Cases
2007PaperbackMODERN MARKETING RESEARCH: Concepts, Methods, and Cases