Beyond Advertising: Creating Value Through All Customer Touchpoints

Advertising

by: Yoram (Jerry) Wind · Catharine Findiesen Hays

Hardcover

ISBN: 978-1-119-07422-9

ISBN-10: 1-119-07422-3

Wiley · 2016

See also:
2016HardcoverBeyond Advertising: Creating Value Through All Customer Touchpoints [Jan 01, 2014]