year of publication | ISBN | author(s) | title |
---|---|---|---|
2008 | 978-0-9819126-0-8 | Jose Palomino | Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets |
2014 | 978-0-9819126-2-2 | '' | Strategic Marketing Planning Workbook: from Value Prop Interactive |
2017 | 978-0-9819126-5-3 | '' | Strategic Propositions: Observations on Smart and Not-So-Smart Marketing, and Why it Should Matter to Growing Companies |