| year of publication | ISBN | author(s) | title |
|---|---|---|---|
| 2003 | 978-0-9726852-1-4 | Ben McConnell · Jackie Huba · Seth Godin | Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force |
| '' | 978-0-9726852-2-1 | Ben McConnell · Jackie Huba | Creating Customer Evangelists Discussion Guide |
| 2004 | 978-0-9726852-4-5 | Jackie Huba Ben McConnell | Testify! How Remarkable Organizations are Creating Customer Evangelists |