Marketing Science Institute

Other ISBN range for Marketing Science Institute: Marketing Science Institute (978-0-9823877-...)

year of publication	ISBN	author(s)	title
2002	978-0-9657114-1-8	Scott A Neslin	Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)
''	978-0-9657114-2-5	Kevin Lane Keller	Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI))
2004	978-0-9657114-3-2	Valarie A. Zeithaml and A. Parasuraman	Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series)
''	978-0-9657114-4-9	Christine Moorman and Donald R. Lehmann eds.	Assessing Marketing Strategy Performance (Marketing Science Institute (MSI))
2006	978-0-9657114-5-6	Leigh McAlister · Ruth Bolton · and Ross Rizley	Essential Readings in Marketing (Marketing Science Institute (MSI))
2005	978-0-9657114-6-3	Russell S. Winer	Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series)
2006	978-0-9657114-7-0	Donald R. Lehmann and David J. Reibstein	Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
2008	978-0-9657114-9-4	Robert W. Palmatier	Relationship Marketing (Marketing Science Institute (MSI) Relevant Knowlege Series)