Social Media Marketing: How Data Analytics Helps to Monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem

by: Ajit Jaokar · Brian Jacobs · Alan Moore · Jouko Ahvenainen Paperback details (UK). ISBN: 978-0-9556069-7-7 ISBN-10: 0-9556069-7-7 Futuretext · 2009