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by: Al Ries · Jack TroutHardcover details (USA). details (UK). details (Germany). details (France).
ISBN: 978-0-88730-592-4 ISBN-10: 0-88730-592-X HarperCollins · 1993 |
| See also: | ||
| 1994 | Paperback | The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! |