Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning

Effective

by: Mark Paich · Corey Peck · Jason J. Valant

Hardcover

ISBN: 978-0-8493-2729-2

ISBN-10: 0-8493-2729-6

Informa Healthcare · 2004

See also:
2009HardcoverPharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics