Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection

Persuasion

by: David M. Boush · Marian Friestad · Peter Wright

Hardcover

ISBN: 978-0-8058-6086-3

ISBN-10: 0-8058-6086-X

Routledge · 2009

See also:
2009PaperbackDeception In The Marketplace