Building Models for Marketing Decisions (International Series in Quantitative Marketing)

Quantitative

by: Peter S.H. Leeflang · Dick R. Wittink · Michel Wedel · Philippe A. Naert

Paperback

details (United States).

ISBN: 978-0-7923-7813-6

ISBN-10: 0-7923-7813-X

Springer · 2000