Pharmaceuticals-where's the Brand Logic?: Branding Lessons and Strategy

Strategy

by Giles D. Moss

Hardcover

ISBN: 978-0-7890-3258-4

ISBN-10: 0-7890-3258-9

CRC Press · 2007

See also:
2007PaperbackPharmaceuticals-where's the Brand Logic?: Branding Lessons and Strategy