Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics

by Mary-Lou Galician

Hardcover

details (USA).
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details (UK).
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details (Germany).
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details (France).
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ISBN: 978-0-7890-2534-0

ISBN-10: 0-7890-2534-5

Routledge · 2004