by: Philip Kotler · Joel I. Shalowitz · Robert J. Stevens
Hardcover
details (USA).
(see also: eBook (Kindle) · eBook (Kindle))
details (UK).
(see also: eBook (Kindle) · eBook (Kindle))
details (Germany).
(see also: Kindle Ausgabe · Kindle Ausgabe)
details (Canada).
(see also: eBook (Kindle) · eBook (Kindle))
ISBN: 978-0-7879-8496-0
ISBN-10: 0-7879-8496-5
Jossey-Bass · 2008