The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education: ASHE Higher Education Report , Vol. 31, No. 3
by:
J. Douglas Toma
· Greg Dubrow ·
Matthew Hartley
Paperback
details (
USA
).
ISBN: 978-0-7879-8124-2
ISBN-10: 0-7879-8124-9
Jossey-Bass
· 2005