The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education: ASHE Higher Education Report , Vol. 31, No. 3

Strengthening

by: J. Douglas Toma · Greg Dubrow · Matthew Hartley

Paperback

ISBN: 978-0-7879-8124-2

ISBN-10: 0-7879-8124-9

Jossey-Bass · 2005