Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

by: Norman M. Bradburn · Seymour Sudman · Brian Wansink Paperback details (USA). (see also: eBook (Kindle)) details (UK). (see also: eBook (Kindle)) details (Germany). (see also: Kindle Ausgabe) details (Canada). (see also: eBook (Kindle)) ISBN: 978-0-7879-7088-8 ISBN-10: 0-7879-7088-3 Jossey-Bass · 2004