Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition

by Alan R. Andreasen Paperback details (USA). details (Italy). (see also: Copertina flessibile) details (Spain - España). (see also: Tapa blanda) ISBN: 978-0-7879-6419-1 ISBN-10: 0-7879-6419-0 Jossey-Bass · 2002