Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care

by: Geoffrey E. Meredith · Charles D. Schewe · Janice Karlovich Hardcover details (USA). details (UK). (see also: Unbound) ISBN: 978-0-7645-5394-3 ISBN-10: 0-7645-5394-1 Wiley · 2002