Total Relationship Marketing, Third Edition: Marketing Management, Relationship Strategy,CRM, and a New Dominant Logic for the Value-creating Network Economy

by Evert Gummesson Paperback details (UK). (see also: eBook (Kindle)) details (USA). (see also: eBook (Kindle)) details (Germany). (see also: Kindle Ausgabe) details (Canada). (see also: eBook (Kindle)) ISBN: 978-0-7506-8633-4 ISBN-10: 0-7506-8633-2 Routledge · 2008