Total Relationship Marketing: Rethinking Marketing Management

Management

by Evert Gummesson

Paperback

ISBN: 978-0-7506-5407-4

ISBN-10: 0-7506-5407-4

A Butterworth-Heinemann Title · 2002

See also:
1999PaperbackTotal Relationship Marketing: Rethinking Marketing Management (CIM Professional Development)