Market-Led Strategic Change: Transforming the Process of Going to Market

Strategic

by Nigel F. Piercy

Paperback

ISBN: 978-0-7506-5225-4

ISBN-10: 0-7506-5225-X

A Butterworth-Heinemann Title · 2001

See also:
2016HardcoverMarket-Led Strategic Change: Transforming the process of going to market
2008PaperbackMarket-Led Strategic Change: Transforming the Process of Going to Market