Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

Integrity

by: Nicholas Ind · Chris Macrae · Thomas Gad · John Caswell · Simon Anholt · Sicco van Gelder · Jack Yan · et al

Hardcover

ISBN: 978-0-7494-4115-9

ISBN-10: 0-7494-4115-1

Kogan Page · 2003

See also:
2005PaperbackBeyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands